Legacy tech company, Meetup, was for sale by its parent company, WeWork. Meetup wanted to announce its acquisition as a means to gain favorable press among stakeholders, partners, users and employees while also positioning itself for growth.
Mergers & Acquisitions
Client
Objective
Services
- M&A
- Corporate Communications
- Public Relations
- Media Training
Results
234 million
PR impressions
PR coverage
700+ social media shares
of our earned media
50+ million social media impressions
of our earned media
$257,000
ad equivalency
Favorable reaction + acceptance
from employees and users